- Keyword Research: Conducting research to identify relevant keywords and phrases that can improve website visibility and rankings in search engine results pages (SERPs).
- On-Page Optimization: Optimizing website content, including meta tags, headings, URLs, and internal linking structure, to make it search engine friendly and improve organic rankings.
- Off-Page Optimization: Developing and implementing strategies to build high-quality backlinks, such as through content promotion, outreach, and relationship building with other websites.
- Technical SEO: Analyzing website structure and performance to identify and resolve issues that may affect search engine crawling and indexing, including site speed, mobile-friendliness, and crawlability.
- Content Strategy: Collaborating with content creators to develop and execute an effective content strategy that aligns with SEO goals, including identifying target topics, optimizing content for relevant keywords, and ensuring high-quality and engaging content.
- SEO Analytics and Reporting: Monitoring and analyzing website performance using tools like Google Analytics and Search Console, tracking keyword rankings, traffic trends, and user behavior, and generating reports to measure the impact of SEO efforts.
- Stay Up-to-Date: Keeping up with industry trends, algorithm updates, and best practices in SEO to continuously optimize and improve website visibility and rankings.
- Campaign Strategy: Developing and implementing comprehensive Google Ads campaigns, including defining goals, target audience, budget allocation, and campaign structure.
- Ad Creation and Optimization: Creating compelling ad copy and visual assets, optimizing ad components such as headlines, descriptions, and display URLs to improve click-through rates (CTRs) and overall campaign performance.
- Bid Management: Monitoring and adjusting bidding strategies to optimize campaign performance, including adjusting keyword bids, setting bid modifiers for different devices, locations, and demographics.
- Ad Testing and Optimization: Conducting A/B tests to evaluate different ad variations, landing pages, and targeting options to identify the most effective combinations, and continuously optimizing campaigns based on data insights.
- Performance Monitoring: Analyzing campaign performance metrics such as impressions, clicks, conversions, and cost per acquisition (CPA), and using tools like Google Ads reporting and Google Analytics to track ROI and identify areas for improvement.
Job Type: Full-time
Salary: Rs50,000.00 - Rs60,000.00 per month
Ability to commute/relocate:
- Lahore: Reliably commute or planning to relocate before starting work (Required)
